In 1961, Decca Records took the decision not to sign up a fledgling pop group because the musicians seemed a little nervous during their audition. So the band signed up with another record company. The name of that pop group was The Beatles.
More recently, twelve separate publishers rejected a manuscript of a children’s book, each for their own reasons: it was a first-novel by an unknown writer; it was too ‘different’; it might offend religious groups… The 13th publisher accepted the manuscript. Written by JK Rowling, it was the first of the Harry Potter series of novels.
On a very much smaller scale, South Africa’s ammunition manufacturer, PMP, once took a business decision which I believe lost them a potentially sizeable chunk of market share and deprived African hunters of a competitively-priced, world-class product that we were crying out for. If the reason which PMP gave me at the time was the real one, it was a truly lamentable decision.
I imagine very few people know that, about twenty-or-so years ago, PMP, determined to compete in the burgeoning premium-grade bullet market, developed a potentially excellent ‘monolithic’ type expanding bullet in .375 and .458 calibres, made of pure copper, nickel-plated. Like most PMP bullets, they were accurate, and thrillingly, the terminal performance of the .375 version wasn’t far off that of the unsurpassed American-made Barnes-X.
Read the full article in the May 2017 issue of Magnum.